Real Men of Orion.
Real Men Wear Pink.
For years, Matt Pfeiffer helped build the spirit of the Real Men of Orion and Real Men Wear Pink movement in our community. Today, his son Liam Pfeiffer proudly carries that torch forward — rallying people, raising funds, and continuing the fight against breast cancer with energy, heart, and purpose.
More than fundraising. It’s family, community, and heart.
In Orion, community leadership is not just about showing up — it is about stepping up. Matt Pfeiffer helped establish a visible and meaningful tradition of local men joining together to support breast cancer awareness, fundraising, and hope.
That mission did not stop with one generation. Today, Liam Pfeiffer continues that work, helping lead the next chapter of the effort with the same passion for community and the same commitment to making a difference.
At Northern Wholesale Flooring, we are proud to recognize and celebrate the people who help make Orion stronger — not just through business, but through service, compassion, and action.
A tradition of leadership that keeps moving forward.
Some community efforts last because they matter. Others last because someone chooses to carry them forward. The Real Men of Orion story is both.
What Matt helped start made an impact. What Liam continues today ensures that impact is still being felt — in conversations, in events, in fundraising, and in the example being set for others throughout the community.
“Strong communities are built by people willing to show up, stand together, and support something bigger than themselves.”
Local businesses should celebrate local people doing meaningful work.
Community pages like this are about more than recognition. They help tell the story of who we are. They show that behind every fundraiser, event, and campaign are real families and real people giving their time and heart.
We are honored to spotlight the Pfeiffer family and their role in helping keep this cause visible in Orion.
A look at the people and moments behind the mission.
Support the mission. Celebrate the people making a difference.
The fight against breast cancer is strengthened by local leadership, local generosity, and local action. We are proud to spotlight community champions like Matt and Liam Pfeiffer and the ongoing work of Real Men of Orion / Real Men Wear Pink.